Screened in Berlin International Film Festival and Pusan International Film Festival, "When Ruo Ma was Seventeen" illustrates the perspectives and fantasies of youngsters towards love. Ruoma, a girl from Xiani tribe, lives with her grandma since childhood. Fantasizing about the world outside, Ruoma wants to visit the city but has no money. In the meantime she meets Ming, a amateurish photographer, who helps her to earn money by asking Ruoma to take photos with the tourists with her tribe dresses on. At last, their dream come true but Ming has to leave his hometown, however Ruoma's love to him make him so confused...